The hottest measure to improve the level of China'

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Measures to improve the level of China's packaging and printing industry (2)

Guangdong has always attached great importance to the investment of imported equipment and technology. According to the statistics of relevant departments, there were 226 CTP equipment in China last year, 129 in Guangdong, accounting for 57%; Last year, a total of 785 multi-color offset printing machines were introduced across the country, including 350 in Guangdong, accounting for 44%; 155 multi-color offset rotary machines, 74 in Guangdong, accounting for 47.7%; 2134 paper cutters, 961 in Guangdong, accounting for 45%; All these figures show that the printing industry in Guangdong Province is far ahead of all provinces in terms of capital investment and the number of advanced equipment, which provides the necessary material basis for the printing industry in Guangdong to occupy the market. Therefore:

(1) transform traditional packaging and printing technology with modern technology. Transform the existing packaging and printing technology, give full play to its comprehensive advantages, eliminate backward technologies, equipment and materials, and actively apply and promote new technologies and materials such as DTP, CTP, digital printing, JDF format (job

definition fornat) flexographic printing technology and anti-counterfeiting technology. We should pay enough attention to the phenomenon of lagging behind in the introduction of new technologies, new equipment and new processes

it can be seen from the development of foreign countries that digital printing and direct plate making are the inevitable trend of the development of today's printing industry. The speed of its development is closely related to the development of printing equipment, photoelectric technology, computer technology, machinery manufacturing and other industries. Which country develops rapidly in related materials, equipment and technology, and which country develops rapidly in digital printing and direct plate making. This development trend has become the mainstream and leading direction of the development of the world's printing industry

for example, flexographic printing technology not only accounts for a large proportion in flexible packaging printing, label printing and folding carton printing, but also its new application fields are gradually expanding, such as: (1) roof bag, Kangmei bag and Tetra Pak are adopting flexographic printing in a large number; (2) Flexographic printing plays a more and more important role in anti-counterfeiting marking and anti-counterfeiting packaging; (3) High end computer tickets, lottery tickets, tickets, magnetic card tickets, boarding passes, luggage belts, etc. are also new application fields of flexographic printing in the past two years; (4) Flexographic printing is actively used on in mold labels; Satellite flexographic printing has also been successfully applied in the pre printing of corrugated boxes

in particular, the style of "Honghe 88" and "Honghe 99" soft pack cigarettes produced by Shenzhen Jinjia for Yunnan Honghe Cigarette Factory is produced by Swiss gullus em410 narrow width rotary flexographic printing machine, which integrates multiple functions such as laminating, printing, UV glazing, printing, bronzing, embossing, die cutting, waste discharge, etc. At present, the company has printed hundreds of brands of high-quality cigarette packs for more than 50 cigarette factories in China

for example, in the application of new materials: laser holographic transfer paper is a new material for anti-counterfeiting packaging and printing. According to the anti-counterfeiting requirements of the paper packaging industry, it organically combines a number of technologies from different disciplines, such as laser holographic molding, computer lithography, special plate making, precision electroforming, fine chemical industry, high-precision stripping, and so on. First, it is made into a transferable holographic plastic film, and then transferred to the paper, Made into laser transfer paper. At present, Shaoxing Jinghua, Wuhan Huagong, Shandong 5808 and other enterprises have introduced laser holographic transfer paper production lines from the United States, Britain, Italy and other countries

laser holographic transfer paper is a new type of anti-counterfeiting packaging and printing material, which has: (1) anti-counterfeiting function; (2) Decorative function; (3) No pollution; (4) Simple identification; (5) Reasonable price and other characteristics. Laser holographic transfer paper can be used for the packaging of cigarettes (Hangzhou Liqun, Ningbo Dahongying, etc.), wine (Zhujiang Beer, etc.), food, drugs, health products, cosmetics and other products, with good results. Laser holographic transfer paper integrates anti-counterfeiting, environmental protection and decoration, and opens up a new source of materials for the anti-counterfeiting packaging and printing industry

another example is self-adhesive label printing. After more than 20 years of efforts, self-adhesive label printing has developed greatly in China. However, compared with the annual per capita consumption of self-adhesive labels in developed countries of 8-14 square meters (14 square meters in the United States, 10 square meters in Europe and 8 square meters in Japan), China's per capita consumption of self-adhesive labels is still less than 1 square meter, which shows that there is still considerable room for the development of the self-adhesive label printing market, For example, the daily chemical industry and the electronic home appliance industry (with an annual growth of more than 20%, the pharmaceutical industry, supermarkets and logistics industry, as well as the application of self-adhesive labels in the anti-counterfeiting industry, etc.). In particular, the emergence of new varieties of self-adhesive label printing paper, such as fragile PVC, anti-counterfeiting silver, electronic labels, and other new varieties, has a broader market development space

(2) establish a new understanding of the packaging concept. Pay attention to the value precipitation and innovation basis of enterprise culture, urban spirit and personality strength in economic activities, and fully understand the merchantability and aesthetic particularity of packaged products, as well as the requirements of protecting commodities and facilitating storage, transportation, sales and use. Therefore, we should grasp the leading of packaging and printing - creative design, improve cultural content, humanistic spirit and aesthetic value, so that packaging products are not only the production of material products, but also the reproduction of spiritual products and aesthetic feeling

(3) aim at the latest scientific and technological achievements in the world. For example, the development of digital and network technology and its integration into the packaging industry are bound to increase the intensity of scientific and technological progress and technological innovation. For this, we should have the ideological preparation and courage to keep pace with the times, and make our packaging and printing industry based on the basis of "innovation" in the forefront of the packaging and printing industry in the country and the world

(III) gradually implement the production and operation mode of "big power, small specialty"

in view of the current situation of "small and scattered" packaging and printing enterprises, we should actively carry out intensive integration, and centralized development is an inevitable trend. On the one hand, through joint ventures, equity participation, acquisitions and other integration means, it has gathered into a number of large enterprise groups to achieve an intensive production and management system and obtain the initiative in market competition at home and abroad under the situation of economic globalization; To have a number of large and medium-sized backbone enterprises to pilot, and an industry to expand abroad and expand the world market, there must be a number of large and medium-sized backbone enterprises to lead, as an example. Such as Shanghai Jielong, Guangdong Heshan yatushi, Shenzhen Hongxing, Zhonghua business, Zhongshan printing and packaging group, Jiangsu Pacific, etc

for example, Guangdong Heshan yatushi, which moved from Hong Kong in 1999, grew to 3000 in 1997, reached 7000 in 2001, and now there are more than 10000 people. At present, it has more than 40 offset printing machines with more than 4 colors, has 5 workshops (220000 square meters), and has newly built workshops of 40000 to 50000 square meters. There are 40 containers of printed matter every day, all of which are exported to Paris, London, Los Angeles and Europe. On the other hand, through joint-stock reform and technological progress, small and medium-sized packaging and printing enterprises have followed the development path of regionalization, specialization and marginalization of small packaging and printing enterprises in developed countries such as the United States and Japan, picking up leftovers and making up deficiencies, coexistence and win-win results

according to the different functions of packaging and printing enterprises, there is a division of labor and emphasis. From this, a fully open modern enterprise with a clear division of labor, a high degree of specialization, interdependence, lean and flexible, with high technology as the core, a concentration of various professionals, and the purpose of on-demand production and operation and instant service, has constructed a new pattern of intensive, specialized and innovative packaging industry from the two modes of "big power" and "small expertise". In this way, China's packaging and printing industry can have a foothold, adapt to China's status as a big country, improve its ability to resist deformation, and continue to move forward in the wave of economic globalization, ushering in a brilliant future

(IV) focus on "building nests and attracting Phoenix" -- actively establish packaging and printing cities

in order to develop the packaging and printing industry, all regions are actively planning to establish packaging and printing cities, and the local government has supported and favored policies to encourage this. On August 5, 2003, a large-scale Seminar on "how to develop the Pearl River Delta into a world printing center" was jointly organized by the Hong Kong Printing Industry Chamber of Commerce, the Guangdong Printing Association and the China Printing Technology Association. In the future, Guangdong will tilt towards the Pearl River Delta in the overall structural layout of the printing industry, develop from decentralization to intensification, scale and regional coordination, further promote the cooperation between Guangdong and Hong Kong in the printing industry, vigorously attract foreign capital to the Pearl River Delta to set up large printing enterprises or regional printing production centers, and develop large and medium-sized printing and printing enterprises with advanced technology, And guide the central enterprises to develop towards "specialization, refinement, specialty and innovation". Through optimizing the industrial structure, improving the technical level, improving the industrial chain and supporting conditions, an industrial belt with international standards, economies of scale and strong comprehensive competitiveness will be formed

leaders of relevant departments in Guangdong believe that at present, the conditions for building the Pearl River Delta into a world printing center are more mature and complete

recently, the Guangdong provincial Party committee and provincial government proposed to build Guangdong into a big cultural province, and the Provincial Publishing Bureau proposed to build the Pearl River Delta into a world printing and packaging center in the near future, and included it in the important content of building a big cultural province. In order to speed up the construction of a strong packaging and printing province and improve industrial competitiveness, Guangzhou International Packaging and Printing City, the largest professional market for packaging and printing in South China, has settled in Dongsha economic zone. Guangzhou International Packaging and printing city mainly deals in packaging, printing machinery and equipment, accessories, raw and auxiliary materials, paper related products, and technical information exchange, and integrates production and processing, education and training, scientific research and development, professional design, logistics and distribution An industrial CBD (central business district) integrating information exchange and financial services

for example, Zhejiang Province is ambitious to win over China's first world packaging headquarters, the Asian packaging center, to settle in Hangzhou, aiming to promote China's transformation to a powerful packaging country, cultivate a number of famous brands and multinational companies, improve industrial concentration, and form a manufacturing center, printing center, logistics center, information center, research and development center of the world's packaging industry with integrated effect and agglomeration radiation function. The initial planning area of Yabao center is 30000 square kilometers, and the direct investment and investment attraction will exceed 10 billion US dollars

in Zhongshan, Guangdong Province (a packaging and printing production base has been built, and there are 35 packaging and printing enterprises with annual sales of 6billion yuan), Shanghai, Tianjin, Shenyang and other places are actively preparing to build packaging cities. My view is that, proceeding from reality, governments at all levels should actively support the packaging and printing industry as long as there is a need and the conditions are mature, and hope to bring it into the high-tech industry, giving preference and support in policy. For example, Guangdong Province has included the world printing center project in the provincial development outline for a major cultural province, and the Shenzhen municipal government has listed the printing industry as an urban industry, which is one of the city's seven pillar industry development projects

(V) strengthen the training and cultivation of a strong high-quality talent team

in an era of winning by quality, talent has become a decisive factor. In other words, talent concept, scale, efficiency, enterprise management, and scientific and technological content have become the key factors that determine the success or failure of enterprises. Therefore, through training, recruitment and selection, it is necessary to establish a creative and high-quality management talent team with a global EPS output of 6million tons every year, and a technical talent team with professional knowledge and practical experience. 8. After each experiment of wire rod change laboratory machine, it provides talent support for the production and development of packaging and printing enterprises. How to improve the employment mechanism

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